What began as a joyful celebration of craftsmanship and community took an unexpected turn for some fans of Meghan Markle’s newly launched lifestyle brand, As Ever.
Following the brand’s much-anticipated debut earlier this month, a technical glitch left a few eager supporters without one of the collection’s most coveted items — despite believing they had successfully placed their orders.
The Duchess of Sussex, 43, has now personally reached out to those affected with a heartfelt handwritten-style message, expressing both her apologies and a generous promise.
Unveiled on April 2, As Ever marks a bold new chapter in Meghan’s entrepreneurial journey. The launch featured a curated selection of pantry delights — including wildflower honey with honeycomb, organic teas, cookie mixes, and floral sprinkles — all sustainably sourced and beautifully presented in collaboration with small-scale American producers.
The Limited-Edition Wildflower Honey with Honeycomb, priced at £21.60 (approx. $45.91), was among the fastest-selling items, vanishing from shelves in under an hour.
However, a technical issue during the high-traffic launch led to a brief overselling error, meaning some customers were left disappointed when their orders couldn’t be fulfilled.
In a touching show of care and transparency, Meghan took the time to write to those affected personally.
“Dear friend,” her message begins warmly. “My goodness, what a whirlwind this week has been! Thank you for the support. It really means so much to me.”
She continues: “I was so sorry to hear about what happened with your order, and that due to overselling we were not able to get you the Limited-Edition Honey. Please know that the team worked very hard in every department, and felt just as sad when we learned what had happened.”
Acknowledging the letdown, Meghan then shares a special promise: “I know it’s not the same as the limited-edition item you had your heart set on (I would feel the same!), so I would also like to promise you something else: When our next limited-edition item drop happens, you won’t just be the first to know… you’ll be the first to receive it. No need to order — it will come to you in the mail as a gift from me.”
She closes her note with gratitude and optimism: “Thank you again for your understanding and support, and for continuing to celebrate with us during this exciting time of launch. So much more goodness is coming soon. As ever, Meghan.”
The thoughtful gesture reflects the brand’s core values of connection, care, and meaningful storytelling — and reinforces Meghan’s commitment to making As Ever more than just a business, but a heartfelt community.
