Prince Harry is reportedly uneasy with Meghan Markle featuring their children in content related to her lifestyle brand, American Riviera Orchard (formerly As Ever), sparking a growing difference in opinion between the couple.
According to royal editor Matt Wilkinson, tension has emerged over how much of their children’s lives—Prince Archie and Princess Lilibet—should be shared publicly. While Meghan appears more open to involving them in curated glimpses of their daily life, Harry is said to be more guarded, strongly preferring to shield their children from the spotlight.
Speaking on A Right Royal Podcast, Wilkinson explained that Harry fears their kids becoming a target for paparazzi if their visibility increases. “He has this concern that anytime they step outside of Montecito, there’s a pack of media waiting to snap photos,” Wilkinson said.
Meghan, who was raised in California and embraces a more relaxed, public-facing approach to parenting, reportedly sees their children as a natural extension of her lifestyle brand.
Though she hasn’t revealed their faces in recent posts, the children have featured in brand-adjacent content, such as a Valentine’s Day video showing them baking, a boating photo with Harry and Lilibet, and a garden scene used for promotional imagery.
Wilkinson suggested Harry is “not overly happy” with this approach, even if the children’s appearances are subtle. “While Meghan sees it as a reflection of her authentic life as a mother and homemaker, Harry feels it treads too closely to the kind of exposure he’s always sought to avoid,” he said.
Despite the increased visibility in social media posts, the children were not featured in Meghan’s recent Netflix series With Love, Meghan, though Harry made a brief appearance.
Representatives for the Duke and Duchess of Sussex have not commented on the matter.