The team behind As Ever has shared a heartfelt message of gratitude and reassurance with customers following the overwhelming response to their debut collection.
In a note sent out after the launch, the brand addressed the unexpected surge in demand:
“The excitement created a volume of traffic on the site that even we couldn’t have anticipated (with everything selling out in an hour). The orders were happening so quickly that the backend of the site didn’t have a chance to keep up.
“The Limited-Edition Honey that you purchased was, unfortunately, already sold out. We are working on replenishing inventory and will gladly send you an item of your choosing to thank you for your understanding.”
Despite the early hiccup, the brand’s debut is already being hailed as a runaway success. The day after the launch, Meghan took to Instagram with a joyful message: “Our shelves may be empty, but my heart is full! We sold out in less than one hour and I can’t thank you enough… for celebrating, purchasing, sharing, and believing. It’s just the start @aseverofficial — here we go!”
As Ever’s thoughtful aesthetic—rooted in intention and warmth—beautifully mirrors Meghan’s own values. Each item in the first collection was carefully curated with organic, sustainable ingredients and elegant, minimalist packaging. The products paid tribute to the changing seasons, cherished traditions, and everyday comforts that turn a house into a home—sentiments that have long been close to the Duchess’s heart.
Though the brand is still in its infancy, Meghan is no stranger to impactful launches. Her return to public life has been marked by a wave of creative projects, including her new Netflix series With Love, Meghan, which has already been renewed for a second season.
Later this week, she is set to unveil her new podcast, Confessions of a Female Founder, offering honest, insightful conversations about the challenges and triumphs of entrepreneurship.
With its meaningful beginnings and heartfelt mission, As Ever is poised to become a cherished part of Meghan’s growing lifestyle empire—and this is only the beginning.
