Beyoncé and her mother, Tina Knowles, are celebrating a significant achievement with their haircare brand, Cécred, which is now expanding to Ulta Beauty.
The mother-daughter duo, who launched the brand in 2024, were inspired by Tina’s extensive career as a hairstylist and her years spent working on hair for Beyoncé and Destiny’s Child.
The brand’s new availability at Ulta Beauty marks an exciting chapter, and Tina, 71, couldn’t contain her joy, sharing a heartfelt message and video featuring herself, Beyoncé, and their team.
Watch the clip via this link; https://cdn.jwplayer.com/previews/nne2Ybka
Tina expressed her excitement saying, “So excited that our incredible haircare line will be available at Ulta Beauty. As a hairstylist, I love visiting Ulta. It’s a wonderland of hair products and the most extensive collection of hair tools. I could spend hours there.”
She also reflected on the significance of the milestone just a year after launching the brand. “If you haven’t tried our Cécred products, now you can just walk into the store and get them,” Tina said, adding, “This is a dream come true for Beyoncé and me.”
Tina also shared a special offer for fans, encouraging them to participate in a “Cécred Handoff” video challenge for a chance to win a visit to the Cécred salon and receive a full line of products. “BTW, this hair oil is liquid gold!” she added with enthusiasm.
Fans are thrilled about the news and eager to access Cécred’s products more easily now that they are available at Ulta.
Beyoncé the Entrepreneur
Beyoncé, who is gearing up for her Cowboy Carter Tour starting April 28, recently discussed her entrepreneurial ventures in an interview with GQ. Along with Cécred, she has also launched SirDavis Whiskey and continues to evolve as a businesswoman while staying true to her music career.
“I’m a musician first,” Beyoncé stated. “It has always been my priority. I didn’t get into anything that could take away from my artistry until I felt I was solidified as a master at my first love, music.”
When it came to Cécred, Beyoncé emphasized that she wanted the brand to stand on its own merit. “When I started Cécred, I wanted it to be recognized for what it does for real people and their hair,” she explained. “When it launched, I made a conscious decision not to appear in the ads. The brand’s first impression needed to stand on its own, not be swayed by my influence. I’ve been using these products for years, so I know firsthand how magical they are.”
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