Zara Tindall, known for her impeccable style, has been announced as the new brand ambassador for luxury fashion label Fairfax & Favor.
The 43-year-old equestrian graces the cover of this week’s HELLO! magazine, offering a first look at her stunning campaign for the brand. In a beautifully shot video, filmed at a picturesque country house, Zara models a range of elegant pieces, including a biscuit-toned tailored coat, a chic black wool mix cape, and a classic military-green trench coat.
Fairfax & Favor was founded in Norfolk in 2013 by childhood friends Marcus Fairfax Fountaine and Felix Favor Parker, who set out to create stylish, high-quality pieces with enduring craftsmanship. The brand’s ethos and recent B Corp certification resonated deeply with Zara, whose mother, Princess Anne, is known for her sustainable approach to fashion.
Reflecting on her upbringing, Zara shared: “Mum taught me the importance of having good-quality clothing that keeps you warm and comfortable outdoors.” Princess Anne, a longtime advocate for the UK fashion and textile industry, regularly re-wears outfits dating back to the 1970s and 1980s.
Zara expressed her excitement about the collaboration, saying: “I’ve always liked how they manage to combine timeless elegance with craftsmanship and practicality. Along with their versatile and stylish designs, this makes it the perfect brand for the casual day-to-day or smarter look when I’m attending events.”
Fairfax & Favor’s co-founder Marcus revealed that Zara’s “impeccable sense of style” made her the perfect choice to represent the brand. “Zara truly epitomises our brand’s DNA, embodying its blend of timeless rural elegance and contemporary sophistication,” he said.
The announcement of Zara’s new role came on Monday, just ahead of another major launch—Meghan Markle’s lifestyle series, With Love, Meghan, which premiered on Netflix on Tuesday. The Duchess of Sussex also introduced the first collection from her new brand, As Ever, marking a big week for royal fashion and business ventures.
