Although Olympic equestrian Zara Tindall is more at home in the saddle than the spotlight, she has emerged as a style icon in recent years.
Her fashion choices—an elegant mix of tailoring and practicality—are influenced by her mother, Princess Anne, and stylist Annie Miall, who collaborated with her on this latest photoshoot.
The campaign marks the launch of Zara’s new role as an official ambassador for luxury fashion brand Fairfax & Favor.
A Racecourse Fashion Icon
Having attended race meetings since childhood and now serving as a Cheltenham Racecourse committee member, Zara has become a go-to source for race day fashion inspiration.
“My top tip for dressing at Cheltenham is to balance elegance with practicality,” she advises. “Opt for a classic, tailored outfit but incorporate layers and weather-appropriate accessories. It’s all about what feels good to wear.”
For high-profile events, Zara works closely with a stylist to curate outfits that suit the occasion. “For example, when I attend the Magic Millions in Australia, I mix British and Australian designers and continue wearing those pieces back in the UK,” she says.
A Longtime Love for Fairfax & Favor
One British brand Zara has consistently turned to is Fairfax & Favor. Founded in Norfolk in 2013 by childhood friends Marcus Fairfax Fountaine and Felix Favor Parker, the brand started with the now-iconic Regina boot and has since expanded into a successful footwear, accessories, and outerwear business, gaining popularity among equestrians and fashion enthusiasts alike.
A Heritage of Craftsmanship
With a deep appreciation for craftsmanship and sustainability instilled in her by her mother and uncle, King Charles III, Zara felt an immediate connection to the company’s values and its recent B Corp certification.
“Mum always taught me the importance of good-quality clothing that keeps you warm and comfortable outdoors,” she shares. So when Marcus and Felix invited her to be the brand’s official ambassador, she was thrilled. “I love how they blend timeless elegance with practicality. Their designs are versatile, making them perfect for both everyday wear and special events.”
As a busy mother of three—Mia, 11, Lena, 6, and Lucas, 3—Zara values clothing that suits her active lifestyle, from race days to family outings. A devoted fan of the brand’s Regina boots, she describes them as “a wardrobe staple” that adds polish to any look.
Fairfax & Favor co-founder Marcus highlights Zara’s impeccable style as a key reason for choosing her as the face of their brand.
“Zara perfectly embodies our brand’s DNA—timeless rural elegance with a contemporary edge,” he says. “Her keen eye for detail and understanding of fashion for every occasion make her an inspiration for modern rural style.”
