Beyoncé has secured the legal right to trademark her daughter Blue Ivy’s name, bringing an end to a 12-year-long legal dispute.
The victory was officially confirmed on December 31 by The Trademark Official Gazette, granting the global superstar exclusive rights to her daughter’s name.
The legal battle began in 2012, shortly after Blue Ivy’s birth, when Beyoncé and Jay-Z filed for the trademark to protect their daughter’s name from being used commercially by others.
The filing was contested by wedding planner Veronica Morales, who had been using “Blue Ivy Events” for her business since 2009.
However, in 2020, the U.S. Patent and Trademark Office ruled that the names of the event company and Blue Ivy were sufficiently different, dismissing Morales’ objections.
In 2023, Beyoncé renewed her trademark application but faced another challenge when a Wisconsin boutique claimed the “Blue Ivy” logo. After the boutique failed to oppose the filing, Beyoncé’s legal team was able to move forward, successfully completing the trademark process.
Jay-Z had previously explained their decision to pursue the trademark in a 2013 interview with Vanity Fair, saying, “People wanted to make products based on our child’s name, and you don’t want anybody trying to benefit off your baby’s name.”
