Liam Payne was quietly dropped by his record label because they feared the music he wanted to make wouldn’t win over his One Direction fanbase, EmmanuelsBlog gathered.
IS LIAM PAYNE DEAD?
The late singer, who died aged 31 on Wednesday after falling from a third floor of a hotel in the Argentinian capital of Buenos Aires, was served a devastating blow by Universal Music who put his second album on hold before dropping him.
OTHER REASONS HE WAS DROPPED
And now, insiders have claimed that the industry bigwigs cut ties with Payne in part because of the type of music he loved making.
‘Liam wanted to make the sort of music he enjoyed but his label believed it wouldn’t win over 1D fans so there were disagreements about the way his brand should have been marketed,’ source said.
The insider also alleged that the executives were having to make budget cuts, and the former One Direction star’s bad press ultimately helped to determine his fate.
It is claimed the label ties with Payne partly because of ‘all the memes and jokes people made about him online’.
‘The entire music industry is making cuts and restructuring to cut costs so Universal decided to drop Liam quietly and invest in other artists,’ the source said.
‘He didn’t need the money because he was wealthy, but yes it did hurt him because he was under constant pressure to compete with the other guys in the band.’
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The source added: ‘Unfortunately, part of the decision was motivated by all of the memes and jokes people made about him online.
‘His team saw that as a sign to jump ship.’
Last month, fans expressed concern for Payne after he appeared to act erratically in a TikTok video uploaded by his girlfriend Kate Cassidy, 24.