Meghan Markle introduced her new lifestyle brand, American Riviera Orchard, in a soft launch back in March. Although the official product release date remains unknown, it has been reported that the Duchess has encountered a significant obstacle.
The brand’s name, inspired by Santa Barbara’s nickname, has had its trademark application rejected. The U.S. Patent and Trademark Office stated that “American Riviera” is a commonly used geographic term, and trademarks cannot claim exclusive rights to such names. The Office explained that “geographic names must remain available for businesses operating in the same region” and ruled the name “primarily geographically descriptive.”
The rejection letter also outlined the need for more detailed information regarding the products Meghan plans to offer, including jams, yoga gear, and kitchenware. The specifics of the jam ingredients and categories of kitchen utensils need further clarification, as some items fit into multiple product categories. Additionally, Meghan’s signature is required on the application.
The Duchess has three months to address these concerns or risk having the application dismissed. Trademark office actions like these are common, and it’s expected that the Sussexes’ team will respond accordingly.
Despite this hurdle, what fans have seen of her brand so far has been well-received. In April, after launching the company’s Instagram page, Meghan sent homemade strawberry jam jars, personalized with her handwritten logo, to friends and supporters. Among the recipients were Chrissy Teigen, John Legend, and Prince Harry’s friend Nacho Figueras and his wife, Delfina Blaquier.
Fashion designer Tracy Robbins shared her excitement on Instagram, posting a stylish photo of her jam and expressing her love for it. Delfina also posted a picture of herself enjoying the jam on toast, praising the brand and tagging American Riviera Orchard’s page.
Although Meghan’s brand has hit a roadblock, it is generating buzz for its chic aesthetic and product offerings.
