It Ends With Us fans were left furious after they noticed a disturbing new detail from the premiere – as the ongoing Blake Lively and Justin Baldoni drama continues.
The cast of the new film came together to celebrate its release with a dazzling red carpet event in New York City last week.
WHY FANS ARE ANGRY
But when news emerged that Blake’s companies Betty Booze and Betty Buzz had provided drinks for the afterparty, social media users erupted in fury.
The cocktail brand, started by the actress, 36, last year, shared a promotional video to Instagram after the event, revealing that it curated an It Ends With Us-themed menu for the party with special drinks named after each of the characters.
The clip showcased the beverages and gave an inside look into the star-studded event, but immediately, viewers flocked to the comment section to share their outrage.
Many were horrified that a movie about domestic violence had teamed up with an alcohol company, with one person pointing out that the World Health Organization estimated that ‘roughly 55 per cent of domestic abuse perpetrators were drinking alcohol prior to assault.’
THE BACKLASHES
‘We’re promoting alcohol for a movie about domestic violence!?’ one outraged user asked.
Another scathed, ‘Did y’all really do a cutesy cocktail name after Ryle, the literal abuser in this story? Yikes.’
‘What a gross way to exploit a movie about domestic violence to promote Blake Lively’s business ventures. WOW,’ someone else added.
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‘People with alcohol issues are six times more likely to abuse their partners,’ a fourth comment read.
‘Promoting a film with such a powerful DV theme with an alcohol brand is disappointing and disrespectful of DV survivors.’
‘Isn’t it a little tone death to promote alcohol when alcohol is massively intertwined with domestic violence?’ a fifth said.
‘This is so inappropriate and disgusting,’ a different user stated.
