Bethenny Frankel defended Blake Lively in a bizarre video addressing the It Ends With Us controversy.
Frankel, 53, seemed to stand up for Lively as she described how celebrities tend to take on multiple lucrative audiences which can overwhelm their target audience.
THE CLIP
The film is about a woman who becomes embroiled in an abusive romantic relationship, but Lively, 36, has been receiving criticism over how she has been promoting the film.
The actress recently did a pop-up for her line of non-alcoholic beverages, Betty Buzz, that was inspired by Lively’s character in the film. She also launched her own line of haircare products last week shortly before the movie’s release.
WHAT FRANKEL SAID
In video taken during a walk on the beach, Frankel seemingly attempted to sympathize with Lively: ‘What I think is that celebrities have now reached a fever pitch of trying to triple and quadruple dip in monetizing businesses other than their core business.
‘And traditionally celebrities just made money on movies and television. But now it’s just become a common practice to try to really bum rush and smash and grab as much as you possibly can at the same time.
‘So if she’s dressed and in hair and makeup and doing a press tour for a movie, leaving her family and kids and so is he, she’s going to maximize it.’
She compared Blake’s current situation to Jennifer Lopez, who earlier this year released two films, an album, had a now axed-tour in the works, in addition to promoting her line of cocktails, Delola.
READ ALSO – Woman goes BLIND for days after horrific infection caused by common contact lens mistake
She continued, ‘And this was an issue with Jennifer Lopez as well, who was marketing two movies, her drink, her relationship, an album, and a tour, and the audience got waterboarded and didn’t want it.
‘And in this case, what’s happening, this is a very sensitive subject matter, the basis of this movie, and to be promoting a cocktail brand and a haircare product and talking so much in a lighthearted way about a topic that for most people, but women in particular, is not a lighthearted topic, you are all a very savvy audience, and it’s just not sitting well. That’s what I think is going on.
‘You can’t fit 25 pounds of s**t in a five pound bag. It will explode and you’ll have s**t all over you,’ she humorously concluded.
