David and Victoria Beckham‘s youngest son split from his music management firm after the family insisted he use his famous surname.
Tap Management wanted Cruz Beckham to be known just by his first name – but his parents resisted the plan.
WHO SIGN CRUZ NOW?
The music firm and Cruz parted ways in January, and the 19-year-old is now signed to another company, C3.
Tap wanted to shield Cruz – who plays guitar, piano, drums and mandolin – from accusations of being a ‘nepo baby’. He has a Posh Spice tattoo on his arm.
DETAILS OF THE SPLIT
The firm did eventually relent over the use of his surname, but it also found its plans for Cruz would occasionally clash with Brand Beckham events, including football matches and fashion shows.
Insiders say the final straw was when Victoria Beckham scuppered Tap’s scheme for him to go viral singing in down-at-heel London pubs.
She later posted on Instagram a video of Cruz doing just that in an upmarket pub.
WHAT SOURCE SAID
An insider (friend of the family) said: ‘Cruz is really nice and has what it takes to make it. But it was hard for the Beckhams and Tap to agree on a way of working. When he decided to keep the name Beckham, Tap supported him – but it wasn’t their first choice.’
A source added: ‘His management had this plan for him to surprise people by performing in pubs.
‘They hoped someone would spot him and share a video on social media and from there he would go viral. Victoria didn’t warm to that plan, so the idea was shelved.’
But a few weeks later Victoria filmed Cruz singing The Beatles’ Come Together at Fitzrovia’s Lore Of The Land pub, owned by Guy Ritchie. She signed off the video: ‘Spontaneous performance last night at the pub!’
A Tap source said: ‘We parted company on friendly terms. We are focused on making music artists as successful as they can be. It wasn’t possible in the circumstances.’
