Thanks to anti-cruelty campaigns and animal right movements, for the past few decades and beyond, real fur has been removed from the wardrobes of most fashion fans.
After disappearing from catwalks and the streets alike, the taboo garments haven’t been on the radar for the majority, especially Gen-Z.Â
The Trend of ‘Mob Wife Aesthetic’
However, with the ‘mob wife aesthetic’ sweeping social media this year, glamorous gold jewellery, furs, and animal print are all making a comeback.
And not all of the bold furs are fake, with a lot of young people making use of real vintage or second hand items passed down from family members and bagged in charity shops.
Prediction Coming From an Expert
Pip Chawner, a fur seller in London, has taken notice of the next generation falling in love with this look, meaning business is booming.
She founded her womenswear and fur up-cycling brand Phillipa London in 2015, specialising in vintage furs.
The expert said: ‘What I’ve noticed on social media is that the ‘mob wife’ hashtag has been used massively since January.
‘It’s making it very fashionable and people have talked on Instagram and TikTok about how you need to grab your granny’s fur or your mummy’s fur.
‘But what I’ve found, particularly in places in London, is that a lot of people have been wearing vintage fur for a long time. It’s not just the latest craze.Â
She Said More
‘I think a lot of people wear it because they understand the fact that it’s affordable luxury and that you’re not going to be paying thousands and thousands of pounds for a beautiful new mink coat, for instance, that would probably cost you £2,300’.
She explained: ‘It’s going to probably cost you a maximum of £1,600 pounds, and starting off for a little jacket at £300 pounds for a little vintage jacket. It’s so much more attainable, that affordable luxury.
Why Younger Generation is Rooting For Fur Coats
‘Gen-Z are really picking up on it and I really feel that the younger generation do understand that it’s sustainable, it’s ethical.
‘You’re not adding to fossil fuels. You’re using something that’s very beautiful that’s going to keep you warm, and that the fact that it’s vintage, they love that,- they love the fact that it’s upcycled.
‘You’re not killing an animal in order to wear it. You’re not going to be polluting the Earth by buying one because it already exists. And also they they are biodegradable, of course.Â
‘Whereas faux fur and alternative fabrics like a puffer jacket for instance, obviously, that’s got fossil fuels in making the the waterproof fabric’.
Celebrities Are Jumping on The Train
Celebrities are also hopping onto the movement, with the likes of Kendall Jenner, Rihanna and Kate Moss donning real and fake fur garments.
However, Kendall Jenner was slammed for the decision online after sharing a number of photos in December, which saw her wearing a $27,000 tri-color Phoebe Philo shearling (which is sheep or lamb) fur coat.
