At age 27, designer Christian Cowan is a newbie on the fashion scene, but has already racked up a celebrity clientele many luxury powerhouses can only dream of.
In recent weeks, Cowan has made headlines for dating singer Sam Smith – but there is much more to the talented designer.
He’s shown at New York Fashion Week multiple times over the years, and he’s dressed everyone from Jennifer Lopez and Lady Gaga to Cardi B, Heidi Klum, Lil Nas X and Miley Cyrus.
Cowan was born in Cambridge in the UK and graduated from the London College of Fashion in 2016 – the same year the Central Saint Martins alumnus founded his eponymous label, according to his Showstudio biography.
He’s now based in New York City, where he runs his fashion label and caters to the stars.
Lady Gaga is his ultimate inspiration …
‘When I was 12, I first discovered Alexander McQueen online and I asked, ‘’What is this?’” Cowan told V Magazine.
‘I knew this was something I needed to be more interested in. I was so obsessed with her and she exposed me to Gareth Pugh and all these amazing designers and that just made me realise that this was what I needed to do,’ Cowan revealed.
‘From that point onwards, I was like, ‘‘I have to be a fashion designer.’”
and now he even works with her!
Lady Gaga’s team took notice of Cowan’s work, and ultimately bought pieces from his collection for her to wear during her performances, according to V Magazine.
Of course, this gave the budding designer a huge publicity boost, and his brand was elevated big time.
‘When I made my first few outfits, I was listening to her the whole time. And then she wore the outfit! It was a full-circle moment,’ he told Refinery29.
He started off with Cardi B
In 2018, Cardi B wore a full Cowan look on the cover of her hugely successful debut album, Invasion of Privacy.
‘I got the call from her team a long time ago, before ‘’Bodak Yellow’’ came out,’ Cowan told Refinery29.
‘I put her in a cropped sweatsuit and the reaction was insane. I’d never seen anything like it on my Instagram: I didn’t have mass production or sales set up yet, but I’d gotten 600 orders in two days.’
Since then, he’s dressed Cardi B multiple times over the years.
‘She’s just a total babe and is there to support people who support her. A lot of brands wouldn’t lend back then, so it meant a lot that she chose me,’ he added.
He dated Sam Smith
Rumours that Cowan has been dating Smith surfaced after the pair were photographed together at the White House with President Joe Biden and Vice-President Kamala Harris in December 2022 during the signing of the Respect for Marriage Act.
Since then, the pair has regularly been spotted spending time together and getting cosy in New York.
The ‘Unholy’ singer sits in the front row at Cowan’s fashion shows, and was even photographed meeting his parents ahead of a show.
The pair was also spotted together in Australia, where Cowan accompanied Smith to get a tattoo, according to British media.
An artist at Markd Tattoo posted an image of the couple on his Instagram, captioned: ‘One of my proudest moments as a tattoo artist!’
Now, the British singer and Cowan are no longer an item after a year together. The 31-year-old pop star is back on celebrity dating app Raya in the hope of finding love with a new partner.
He somehow made Doritos glamorous
Everyone loves Doritos crisps, but it’s not the first thing that springs to mind when you think of a fashion collection. Go through Christian Cowan and you’ll see it as a theme.
According to Cowan’s official website, the designer’s Doritos capsule collection is inspired by Doritos’ triangular form and the brand’s recent call for fans to ‘try another angle’ at Super Bowl LVII.
