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Kim Kardashian went topless Monday to promote a new addition to her famous shapewear brand Skims.
The reality TV star, 42, took to Instagram on Monday (August 14) and posted a video where she announced that the Skims Ultimate Bra is set to land on Thursday, August 17.
In the risque clip, Kim is seen removing her top to reveal the new Skims item while Facetiming her friend.
Wearing the taupe underwear piece, she said: ‘This bra is going to change the game. After years of development and fittings, this is the ultimate bra. This bra is different. It’s a complete transformation.
‘We designed the ultimate bra to give you the total package. Perfect lift. Perfect shape. Perfect feel. It’s kind of like a boob job in a bra.’
Kim went on to reveal that the geniuses at Skims did 3D scans of different busts, including her own, to create the bra.
The mum-of-four’s caption read: ‘COMING SOON: THE SKIMS ULTIMATE BRA. This is a total reinvention of your old push-up bra to give perfect shape, lift and fit like you’ve never seen. Drops this Thursday, August 17 at 9AM PT / 12PM ET. Join the waitlist for early access to shop.’
The new Skims Ultimate Bra drops on Thursday, August 17 at skims.com. It’s made with sheen microfiber fabric for comfort, while the brand’s smoothing technology ensures that the bra stays hidden under your clothes.
