The Duchess could rake in £200,000 per post after befriending guru behind Cindy Crawford and JLo’s beauty lines and could rival Kim Kardashian‘s Dolce & Gabbana campaign if she signs Dior fashion deal.
Meghan Markle was dealt a blow by audio giant Spotify last week after it was announced that they would not be renewing her podcast Archetypes for a second season following a ‘mutual’ decision – a move that could see Meghan and Prince Harry lose $10 million.
But Meghan is set to weather the storm, reclaiming her identity with one insider close to the California-based couple claiming she could be ‘worth hundreds of millions of dollars’ if she does accept the brand deals reportedly being thrown her way.
Brand and culture expert Nick Ede said that ‘Meghan could become one of the biggest influencers in the world’ and ‘could command millions’ by becoming the face of Dior.
He added that if the deal goes ahead it could even rival the revenue Kim Kardashian has brought in over the years through her partnership with Dolce & Gabanna – which saw her paid $47 million for simply wearing the designer on her wedding day.
As part of her revamp, the Duchess has befriended marketing expert Victoria Jackson, who was behind one of the first TV ‘infomercial’ make-up empires.
She is married to Bill Guthy, whose marketing company Guthy-Renker, helped former supermodel Cindy Crawford turn her Meaningful Beauty line of cosmetics into a £80 million brand. She also represents Jenifer Lopez’s company, JLo Beauty.
‘Meghan and Victoria are very close. If anyone can help Meghan develop a skincare or make-up brand it’s Victoria and Bill,’ a Montecito source told DailyMail on Sunday.
It comes amid suggestions that Meghan could soon look to bring her wellness and lifestyle blog The Tig, in a bid to rival Gwyneth Paltrow’s Goop website, which is reportedly worth £200million.
She recently renewed her trademark for the website that she began in 2014 but closed down in 2017 after getting engaged to Prince Harry.
Mr Ede added: ‘Meghan could become one of the biggest influencers in the world. ‘She is already one of the most talked about and photographed people so maximising her profit and aligning herself with these brands is a very lucrative step.
‘The whole Kardashian family had a commercial relationship with Dolce and Gabbanna which proved massive for brand sales and their family in fees.
‘With a brand like Dior affiliating with her they could be spending millions on her and make millions too. Meghan therefore could command millions by being a face of Dior and she could make hundreds of thousands per post.’
Alison Bringe, of brand performance company Lauchmetrics added: ‘She’ll be in line with the best-paid mega-influencers, if not the highest paid in the world.’
Those in Los Angeles believe Meghan could be on the brink of singing a deal with Dior, to become the face of the company alongside stars such as Johnny Depp, Rihanna and Jenifer Lawrence.
If she does sign with the brand, she could be on par with the £15 million handed to Depp to remain the face of its men’s fragrance Sauvage.
