In addition to being a multi-platinum selling artist, the highest-paid Hispanic actress in Hollywood, and a beauty industry mogul, Jennifer Lopez has added a new title to her resumé – global brand ambassador for Intimissimi.
The Italian lingerie and intimate apparel brand have revealed the news which coincides with the release of their Spring Summer 2023 campaign, in which the icon wows wearing a variety of striking cyan blue, coral, and hot pink silk and lace lingerie sets.
Jennifer Lopez first wore the brand last year after holidaying in Italy. “I love Italy – the people, the fashion, the culture, the food and the storied history. When I discovered Intimissimi, I was immediately drawn to their precious silks, romantic lace, beautiful cuts, flattering fits and intricate designs.”
“I’m proud to be an Intimissimi woman and honoured that they view me as someone who emulates their own qualities of confident, lively and strong.”
The new campaign aims to celebrate women and empower them to feel confident and valued in all the roles that they play, an ethos exemplified by the multi-hyphenate Lopez.
“When looking for a brand partner who embodies the spirit of all our iconic customers, we immediately looked to Jennifer Lopez. We want women to live the most fulfilling life and feel empowered every day,” Matteo Veronesi, CEO of Intimissimi said.
Set to release her next album This Is Me… Now later this year, Jennifer joins the likes of Irina Shayk and Heidi Klum as the face of the brand. And best of all, every item she wears is available to shop from Intimissimi now!
We adore the white lace paneling that decorates the balconette bras and babydolls in the Pretty Flowers collection and will be channeling Jennifer’s goddess energy in the 100% silk magenta kimono, perfect for upgrading a loungewear look.
