Rihanna will get nothing off her sensational Super Bowl halftime performance despite it is likely the biggest audience she will ever play to during her career.
It is believed that around 200 million will have watched the game between the Philadelphia Eagles and the Kansas City Chiefs at State Farm Stadium in Arizona.
After several years of refusing to perform at the iconic sporting event, the 34-year-old ‘Umbrella’ singer finally agreed to get involved and set social media on fire by making a major announcement she’s pregnant with her second baby.
While one might expect that this kind of gig comes with a big pay cheque, performers never receive any money for their show, Rihanna won’t get a penny for her set, which is customary because her performance in front of the largest audience will lead to bumper record sales and further money-making opportunities.
In 2017 following her set, Lady Gaga saw her album and single sales rocket by 1,000 per cent.
When Lady Gaga took part in 2017, her album and song sales skyrocketed by 1,000 percent.
And in 2020, Jennifer Lopez gained 2.3 million new followers across social media channels after she and Shakira performed.
In 2022, a whole host of legengs including Dr. Dre, Snoop Dogg, Mary J. Blige, Kendrick Lamar, Eminem and 50 Cent performed together.
After the show, Dr. Dre saw his album sales increase by 183 per cent.
During her performance, the nine-time Grammy Award winner sent social media into a frenzy as she took to the stage and rubbed her tummy in front of a global audience of millions – confirming she is pregnant with her second child.
