Ayesha Shand, Queen Camilla’s niece has spent the past eight years at the renowned art gallery Hauser & Wirth, where she worked alongside her royal relative, Princess Eugenie, who serves as a director at the gallery. Ayesha announced her career shift on LinkedIn the day after International Women’s Day.
She shared, “After nearly eight years in the art world at the dynamic Hauser & Wirth, I’m thrilled to start a new position in the beauty industry on Monday; I have been appointed as the US Vice President of Marketing at Trinny London.
“While this shift represents a significant change in both sector and skill set (and yes, imposter syndrome is very real), I believe that growth comes from challenging yourself, from feeling like the least knowledgeable person in the room, and from embracing vulnerability once again.”
Trinny London is a skincare and makeup brand established by Trinny Woodall, the star of What Not to Wear. Although the brand is primarily focused in the UK, it seems that Trinny, 61, is looking to expand her reach into the US market, aided by Ayesha’s recent hiring.
In her post, Ayesha expressed gratitude to the women she had worked alongside at Hauser & Wirth and elaborated on her motivations for this career change.
“I chose to accept this role not out of a pre-existing love for the industry—I’m still a novice—but because I genuinely believe in the brand. Trinny London offers skincare and makeup designed for women on the go, for those who don’t have time for lengthy routines and simply want to feel their best selves.”
She concluded with her favorite quote: “There is nothing more rare, nor more beautiful, than a woman being unapologetically herself; comfortable in her perfect imperfections. To me, that is the true essence of beauty.” Ayesha also expressed her excitement for this new chapter in her life.
Ayesha is the daughter of Camilla’s brother, Mark Shand, a conservationist and travel writer who tragically passed away in New York in 2014 after an accident.
