- The shoot is branded ‘ridiculously unnecessary’
Designer Marc Jacobs has come under fire for subjecting both his models and a pack of dogs to extremely high winds during a shoot.
The brand took to Instagram on Tuesday to give fans a behind-the-scenes look at the high-fashion ad campaign that was shot and directed by Paris-based artist Yulya Shadrinsky.
The footage posted on the official Marc Jacobs account shows two blonde models battling the ferocious wind while walking seven dogs on an undisclosed beach.
The gusts whip through their hair as they struggle to make it even a few steps without toppling over.
One of the models can barely walk in the sky-high platforms she is wearing, but she is laughing as she reaches out for help with her free hand.
The other blonde grabs her hand to stabilize her, but she ends up falling over into the sand anyway.
‘The St. Marc Top Handle in Limoncello. Shot and directed by @shadrinsky,’ the video’s caption reads.
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The video has been viewed more than 587,000 times, but critics were more concerned about the well-being of the models and dogs than the handbag that was being advertised.
‘This is abuse to both dogs and humans,’ one person responded.
‘What’s the point of this campaign? Make everybody uncomfortable?’ someone else asked.
‘This is one of the worst advertisements for a handbag I’ve ever seen. Leave the dogs out of it,’ another added.
However, some argued that the dogs were perfectly comfortable with the windy conditions because of their specific breed.
